Marketing is a field that requires a range of tools, from traditional methods like printed ads to modern strategies like email marketing and social media marketing. Whatever type of marketing utilized the most successful marketing campaigns have one thing they all have in common: a thorough understanding of the needs of the target audience.
Marketing insights help marketers shape their strategies and tactics for branding to meet the needs of their audience, as well as inform future initiatives based on quantifiable data and feedback. These insights are what differentiate a smart marketer from the crowd.
Direct, honest and open communication is the best method to gain insights from your customers. You can make use of a variety of tools to gather feedback. These include online surveys, comments and interactions on social media phone or face to face customer interviews as well as customer feedback boxes on your store or on your website.
You can often gain insights from external factors, such as your own market analysis and competitor analysis. A drinks company, for instance could discover from market research that people are staying at home more on weekends due to the economic situation. This information could prompt them to reduce ad spending and focus on how the product complements an evening with the family instead of a night out.
The most efficient way to maximize your ROI is to utilize insights to design marketing campaigns that resonate with your audience. Contact WebFX’s expert team at WebFX to start putting together your ideal marketing strategy today!